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© 2018 by She'ela Inc Designed by DZ Co.

About the Festival

Welcome to She'ela Festival

She’ela festival offers talks, workshops, performances and exhibitions by talented and remarkable women in the Melbourne Jewish community and beyond.


Featuring over 35 guest speakers, the program explores a range of topics with an emphasis on courage, innovation and reaching goals. It also provides a platform to reflect on the progress that has been achieved by outstanding community organisations that support and encourage women. She’ela aims to be a thought-provoking, engaging and accessible forum for Jewish women of all ages and backgrounds. 


The festival theme for 2018 is 'Back to Basics' which will be explored in many different forums. 

There is a wide variety of activities throughout the day with flexibility to come and go according to your availability and what appeals to you. A She'ela Festival ticket gives you access to all sessions, although it is not essential to stay the whole day to reap the benefits.  

She'ela is a not for profit initiative run by volunteers and receives some sponsorship and support from various individuals and businesses. A portion of the proceeds from this event is given to a nominated charity, and for 2018 this is "Orange Sky". She'ela Festival is a non-denominational event and prides itself on bringing together a diverse range of speakers, participants and organisers.

This is a unique opportunity to access a wealth of experience in an all-inclusive environment.


Spiritual, good humoured, loving and caring

"A Sheila is a great and loving person, someone that you can call a sister. The most amazing cook, generous heart, caring and loving. She is funny and loves to dance even if it is to her own music. Life is full of fun and funny stories with lots of laughter when you are with her. She pushes her self out of her comfort zone to accomplish the tasks that are placed before her with a job well done.

When you are sad or feeling ill she is the first one to respond to your side. If you're a Sheila set your goals high, because this is what Sheila's do. It is cool to be a Sheila ...Bright, Smart and Beautiful inside and out.

- Urban Dictionary

Are you ready to discover your inner She'ela?

Meet the Team

Naomi Rubinstein (Founder)

Fiona Durra

Michelle Nachsatz

Lorin Segal

Haviva Lederman

Andrea Finger

Our Mission

  • To create events that enable Jewish women to showcase their talents to the community.

  • To provide opportunities and forums for women to connect and share their experiences in a supportive and nurturing environment

  • To inspire women to extend themselves and look beyond conventional boundaries

  • To encourage women to recognise their inner potential and celebrate their individuality

  • To promote a culture of creativity, open mindedness, growth and unity

  • To provide a variety of formats to deliver content whether they be passive or interactive, creative or intellectual, small or large groups, individual sessions or panel discussions

She'ela Values

  • Inclusive - we respect people    

  • Collaboration and Teamwork – within committee and within community

  • Non-denominational -  we value diversity and welcome participation from all facets of Jewish life

  • Supportive of local talent  - we enlist services and support from Jewish women or businesses (where possible) 

  • Open, Honest and Transparent – to each other and to the community

  • Contemporary - we address current issues and topics of interest for the target demographic

  • Charitable -  we donate a portion of proceeds to local community charities or organisations that are aligned with the She’ela Mission

"Going back to the basics strengthens your foundation".